Esplanade Bad Saarow

The Esplanade Bad Saarow

The Hotel Esplanade Resort & Spa Bad Saarow envisioned a solution that was both low-cost and environmentally friendly for their hotel.

After the introduction of SuitePad’s Green Option, the Esplanade reached its first financial milestone after a single month, saving a total of €1,476.60.

The Hotel

Situated southeast of Berlin on the banks of the picturesque Scharmützelsee lake, the superior 4-star wellness Hotel Esplanade Resort & Spa provides more than just luxurious respite from the big city; it also offers an extensive array of sports and countryside leisure activities that leaves nothing else to
be desired.

With its 170 uniquely-designed rooms, a 3,500m2 exclusive spa, and 3 restaurants, the Esplanade sets the perfect mood for an unforgettable stay.

The hotel has always recognized the importance of incorporating modern technology, consistently pursuing a strong emphasis on both digital guest solutions and green initiatives. In an effort to meet customer demands for increased digitization and corporate social responsibility, the Esplanade turned to service-oriented solutions

Objectives

1. Engage with guests using green initiatives
   
2. Increase the visibility of the hotel’s sustainable activities without compromising on the quality of service.

The Experience of using SuitePad

Introducing the Green Option

Environmental responsibility is a hot topic. Modern guests expect hotels to align with their moral values whether they’re staying for business, leisure, or
for any other reason.

The Esplanade Resort & Spa Bad Saarow recognized that customer demands have changed and took the necessary steps to bring their services in line with modern expectations; this is where SuitePad’s Green Option comes in.

SuitePad’s Green Option gives guests the opportunity to forgo housekeeping in order to help preserve the environment. Guests receive a notification on their in-room SuitePad asking them whether they’d like a cleaner to visit their room the following day. They are then able to accept or decline the service.

For the Esplanade, SuitePad’s Green Option covered all bases. It allowed them to offer guests the option of actively meeting their environmental values without being pushy or sacrificing the hotel’s high housekeeping standards. By offering SuitePad’s Green Option, guests who wanted to forgo room cleaning for environmental reasons could do so, and those who didn’t could still have the same, high-standard cleaning service they would like. Providing this level of choice heightens the guest experience, making the decision to implement this feature a no-brainer.

To incentivize guests to choose the Green Option, the Esplanade decided to offer guests benefits such a €5 voucher for their restaurant or spa, or a 20% discount on purchases made in their in-house soap factory for using the service. In the first month, the Green Option was booked 115 times. Not only did this mean the environmental footprint of the hotel was dramatically reduced, but it also equated to a total of €1,476.60 made in cost savings. This sum was enough to completely cover the licensing costs of their SuitePads for the month, proving that the solution was a success both environmentally and financially.

SuitePad Results – August 2016

The Esplanade Bad Saarow has once again done justice to its reputation as a contemporary hotel. With the help of SuitePad, they have been able to achieve a high level of guest engagement in CSR green initiatives. The Green Option actively contributes to environmental protection while improving the hotel’s image and refinancing the monthly license costs of the SuitePads in their establishment.