A new customer in the budget sector

Now that luxury hotels like the Baur au Lac and the Excelsior Ernst are working with SuitePad, the Berlin startup is now equipping a budget hotel chain with in-room tablets for the first time. In the future, guests at the McDreams hotel chain will receive push notifications on their SuitePad about current offers in the vicinity of their hotel, like breakfast or dinner for example. This collaboration began on 12/10/2016.

Mobile check-in via smartphones or technical features in hotel rooms, such as digital room control, have been transforming the hotel industry in the past few years. Many of these features were previously reserved for guests at upscale, luxury hotels. McDreams is committed to making this digitalisation accessible with an innovative hotel concept starting from €29.99. How can service and entertainment be offered to guests without a lobby, a hotel bar, or a wellness area? How can efficient, cost-effective and engaging guest communication be assured without overwhelming the hotel personnel? “

Our solution is SuitePad. With SuitePad, we are able to focus on providing a variety of customised services to all of our guests”, says Dr. Christoph Klein, Director of Marketing and Communications. The in-room tablet provides guests in 320 hotel rooms at four locations with comprehensive information about the hotel, local transport, breakfast tips and much more. This is how SuitePad supports the McDreams concept of promising guests high-quality design in comfortable rooms and at a discount price.

Push notifications accompany guests throughout the day

In order to offer the best value for money at all times, hotel guests at McDreams will receive regular push notifications on their SuitePad: for example, in the morning, they will receive information about breakfast options; during the day, about the partnership with nearby fitness centres; then restaurant tips in the evening, and before going to sleep they will be notified about the pillow options.

“Guest complaints often result from a lack of information, for instance if a guest does not know where to get breakfast. With SuitePad, we are able to proactively prevent potential criticism”, says Christoph Klein.

SuitePad also offers the McDreams hotel chain new ways of entertaining guests: guests value the option of choosing between browsing, playing games and reading. A substantial video-on-demand selection is also planned. Dr Christoph Klein: “Particularly in the budget hotel industry, digital services like SuitePad are beneficial. We are looking forward to this collaboration.”

At the end of this year, the chain will open two new hotels in Dusseldorf and Essen with 102 rooms each, all of which will be equipped with tablets.